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Wander the Wilds
(2026)

 

Client | Wander the Wilds Coffee Shop
Brand Design | Heng Hsu
Motion Design | Heng Hsu

 

In my many discussions with Wander the Wilds (WTW) founder Tylor, we have continually reflected on how to define the true essence of this field within an overcrowded and high-speed urban context. Our spatial design thinking seeks to carve out a "vacuum" in the city—a coordinate within the wilderness—with the core mission of providing visitors a liminal space to anchor the soul; a moment of rhythmic pause between stopping and moving forward.

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The logo features hand-drawn twig forms, creating a raw, untamed atmosphere through asymmetrical typography. The strokes mimic knots at the joints to signify a pause, tapering into delicate, natural tips. Its undulating alignment captures the sway of the woods, embodying the brand's essence: a state of being between stopping and moving forward.

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